4 Major Services That Your SEO Company Should Offer You

Search engine optimisation can improve the ranking of your web pages in search engines like Google. With SEO, your web pages can appear on the first page of the search results pages when someone looks up the relevant keywords relating to them. A higher ranking website tends to attract more attention and more clicks. This way, SEO may be the key to generating more leads, getting more customers, and increasing profit, making it a cost-effective way to promote your business online. Hiring an SEO company is the best way to ensure that your website will be optimised correctly. Here are the four major services you should be looking for in an SEO company:

1. Website analysis and audit, and research – Any search engine optimisation project should start with these three services. Seasoned SEO companies understand that your business is different from others, so they take the time to look up unique variables about your business. These services will cover keyword research, a review of your site's past performance, a site audit, and link profile analysis. The company must be able to provide on-going SEO analysis, too. They should determine if your SEO campaign is working or if certain improvements must be done.

2. Basic optimisation – The results of the website research, analysis, and audit should guide the SEO company throughout optimisation. At this stage, the company is ready to do basic optimisation, which covers a redesign of your website, changes in the coding, and link disavowal and removal.

3. Link building – Many SEO services will provide link building. It is always an ongoing process that can help improve your search engine ranking and make your website more trustworthy and reputable. The SEO company should monitor links, research your competition, and monitor your brand. Likewise, they should reach out to other websites that are relevant to your business so they can promote your content and get more links.

4. Creation of high-quality content – At times, link building and creation of content may overlap because doing the latter may attract more links. However, it is still possible for a website to achieve a higher search engine ranking with high-quality content even when it lacks inbound links (which may follow later). As a result, make sure that the SEO company can handle content creation, content marketing, blogging and content refinement or expansion.